The capital in unnecessary capitalization
By itself, you almost never need to capitalize president or mayor
By D. Menzies
There are grammatical rules that all newspapers or magazines go by, and then there’s the kind that organizations with any kind of public relations department tend to do. With regard to capitalizations of what’s deemed as being Important (as an example), they overlap. In pop culture, there’s an obvious person whose elevated social media posts have been the most extreme example of this, because they run the gamut of every kind of unnecessary capitalization used to show the perceived extra importance of capitalized letters as a way to brand …